Crayon Collection
Crayon Collection
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About this organization
Mission
See Schedule O
About
Crayon Recycling Program - the crayon recycling program provides a sustainable environmental solution to restaurants and hotels that offer free crayons to children when they dine. Instead of throwing these crayons away after each meal, often after a single use, we establish a collection process for each location and ensure these gently used crayons are donated to a local school in need of supplies. We pair the schools with the restaurants. Under this model, Crayon Collection acts as the liaison between impoverished schools and a local restaurant collection partner; we train restaurants, hotels, and community partners on how to collect gently used crayons. We then identify and partner with schools in need. From there, we connect restaurants and businesses to their local in-need schools. We then monitor (con Sch O) the process and ensure the gently used crayons are appropriately reallocated on a monthly basis. The process is highly localized and yet supported nationally by Crayon Collection in order to create sustainable community relationships between our collection partners and the schools we pair them with, which are Head Start centers & Title 1 elementary schools. To date our impact has been significant. In 2019:We donated 5 million crayons Serving 400,000 school children nation-wideSince 2009 (founder Sheila Morovati operated the program on her own before Crayon Collection was officially formed as a non-profit organization in 2013), we have achieved the following:1) Redirected over 20 million crayons from landfill and donated to school partners since our inception.2) Served nearly 2 million children as crayon recipients 3) Over 2,500 Title 1 elementary schools have been connected with a restaurant collection site nationwide4) Over 11,000 Head Start Centers are currently receiving crayons with a significant increase anticipated in 2020- as we have established a formal partnership with Region 9 Head Start, a district that serves 4 states and supports over 200 agencies and 130,000 children. Expanding our reach through partnerships and media: Also, in 2019, we upgraded our Crayon Recycling Program through a partnership with Penguin Random House and their record-breaking children's book, "The Day the Crayons Quit". Three thousand Crayon Collection boxes have been created with the now infamous characters of the book series and are being shipped from Penguin Random House New York to participating restaurants. These familiar characters have boosted the program significantly as it not only allows restaurants to participate in an easier way (kids drop their crayons in versus staff members remembering to do it) but also, the boxes are an added feature to their restaurants. These boxes include the marketing assets of the crayon characters to teach kid diners about recycling crayons. With new marketing assets in place, including educational placemats, children are the ones to donate the crayons they receive at the restaurant making the process even more impactful as they change their habits from wasting new crayons to donating them instead. The launch of these boxes was an immediate success in 2019.In order to maximize our reach and scope of service, we have continued publicizing the program with earned media across social media, local and national tv stations as well as print/digital media outlets to bolster widespread awareness for our efforts and encourage support both through donations and collection networks. To date we have attracted attention from national media outlets that includes Good Morning America, The Huffington Post, Buzzfeed and the Weather Channel as well as local news affiliates that include KPCC, ABC, CBS, NBC, and FOX. We have attracted attention from national print publications like Good Housekeeping, People, Parents and Redbook Magazine.
Interesting data from their 2020 990 filing
The filing specifies the mission of the non-profit as “See schedule o”.
When explaining its duties, they were described as: “See schedule o”.
- The state in which the non-profit is authorized to operate legally is CA.
- According to the filing, the address of the non-profit for the year 2020 is 149 S Barrington Ave No 649, Los Angeles, CA, 900493310.
- The non-profit has reported 6 employees on their form for the year 2020.
- Is not a private foundation.
- Expenses are between $100,000 and $250,000.
- Revenue is between $100,000 and $250,000.
- Revenue less expenses is -$4,509.
- The organization has 8 independent voting members.
- The organization was formed in 2013.
- The organization pays $141,191 in salary, compensation, and benefits to its employees.
- The organization pays $54,895 in fundraising expenses.
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