American Marketing Association
American Marketing Association
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About this organization
Mission
The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
About
EXPERIENCE:THE AMA COMMUNITY INCLUDES OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH, OR STUDY IN THE FIELD OF MARKETING. THE AMA EXPERIENCE DEPARTMENT IS CHARGED WITH MAKING SURE THAT MARKETERS ARE AWARE OF AND HAVE ACCESS TO CONTINUED EDUCATION, NETWORKING, AND KNOWLEDGE THAT FIT THEIR INDIVIDUAL CAREER GOALS, FINANCIAL MEANS, AND THE GOALS OF THE ORGANIZATIONS WHERE THEY WORK. AMA EXPERIENCE MANAGES 72 CHAPTERS FOR MARKETING PROFESSIONALS, 325 CHAPTERS FOR UNDERGRADUATE STUDENT MEMBERS AND CLOSE TO 20 SPECIAL INTEREST GROUPS FOR MARKETING ACADEMICS. EACH OF THESE CHAPTERS AND GROUPS ARE RUN BY VOLUNTEERS AT THE LOCAL LEVEL, SUPPLYING AMA VOLUNTEERS WITH LEADERSHIP EXPERIENCE TO BOLSTER THEIR RESUMES. COUNTLESS STORIES CAN BE TOLD ABOUT THE AMA'S ROLE IN MARKETERS' CAREER ADVANCEMENTS. THE LOCAL AMA EXPERIENCE PROVIDES OPPORTUNITY FOR NETWORKING, LOCAL PROGRAMMING AND MENTORSHIP AMOUNG AMA MEMBERS. BEYOND THE LOCAL CHAPTER, AMA EXPERIENCE MANAGES AND MARKETS OVER 35 LIVE CONFERENCES AND TRAINING EVENTS AND OVER 100 VIRTUAL EVENTS BRINGING TOGETHER MARKETERS AT VARIOUS CAREER LEVELS, ROLES AND INDUSTRIES TO SHARE BEST PRACTICES, LEARN FROM EACH OTHER AND STANDOUTS IN THE FIELD, BUILD ON EXISTING THEORY AND FURTHER MARKETING PRACTICES. OUR NONPROFIT MARKETING AND HIGHER EDUCATION MARKETING CONFERENCES ARE CONSIDERED BEST-IN-CLASS WITHIN THOSE SPECIFIC INDUSTRIES. THE INTERNATIONAL COLLEGIATE CONFERENCE INCLUDES CASE COMPETITIONS THAT LEAD TO AWARDS AND JOB OPPORTUNITIES FOR STUDENTS.EACH YEAR APPROXIMATELY 35,000 MARKETERS ATTEND EITHER A LIVE OR VIRTUAL CONFERENCE, TRAINING EVENT, OR WEBCAST.
Interesting data from their 2020 990 filing
The non-profit's mission, as described in the filing, is “See schedule o.”.
When describing its duties, they were characterized as: “The ama strives to be the most relevant force and voice shaping marketing around the world.”.
- The non-profit has complied with legal regulations by reporting their state of operation as IL.
- The filing shows that the non-profit's address as of 2020 is 130 E RANDOLPH NO 22 FL, CHICAGO, IL, 60601.
- As of 2020, the non-profit has reported a total of 83 employees on their form.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is $974,295.
- The organization has 16 independent voting members.
- The organization was formed in 1951.
- The organization pays $6,829,540 in salary, compensation, and benefits to its employees.
- The organization pays $0 in fundraising expenses.