Plug In America
Plug In America
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About this organization
Mission
Our mission is to drive change to accelerate the shift to plug-in vehicles powered by clean, affordable, domestic electricity to reduce our nation’s dependence on petroleum, improve air quality and reduce greenhouse gas emissions.
About
PLUGSTAR - PLUG IN AMERICA'S INTEGRATED DEALER ENGAGEMENT PROGRAM - SUPPLEMENTS MODEL-SPECIFIC DEALER TRAINING WITH BROADER EV CATEGORY TRAINING COVERING KEY TOPICS AND CUSTOMER QUESTIONS COMMON TO ALL EVS. IT FURTHER EQUIPS SALES STAFF WITH EFFECTIVE EV SELLING POINTS, ONLINE RESOURCES AND EXPERT SUPPORT TO HELP EV CUSTOMERS - AND THE DEALERS THAT SERVE THEM - NAVIGATE CHARGING, EQUIPMENT INSTALLATION AND THE PATCHWORK OF PUBLIC INCENTIVES TO MAKE THE SWITCH TO ELECTRIC DRIVING SIMPLER. PLUGSTAR.COM, A "ONE STOP SHOP" FOR ALL THINGS EV, REACHES 1,000 CONSUMERS ON AVERAGE DAILY WHILE SERVING AS A TRAINING AID TO DEALERS AND CONVERTING ENGAGED CONSUMERS, THROUGH BOTH OFFLINE AND ONLINE RECRUITMENT CHANNELS, TO REAL LEADS FOR ACCREDITED DEALERS.PLUGSTAR PRODUCES REAL-WORLD RESULTS, ENGAGING MORE EV DEALERS AND DRIVING EV SALES INCREMENTALLY HIGHER. OUR VERY FIRST TRAINING-ONLY PILOT LAUNCHED IN 2016 WITH SDG&E SAW PARTICIPATING DEALERSHIPS DELIVER 6.5% MORE EVS THAN A CONTROL GROUP OF SIMILAR AREA DEALERS.THE PROGRAM HAS SINCE GROWN TO ENCOMPASS AN ARRAY OF RESOURCES FOR DEALERS AND CUSTOMERS, INCLUDING INFORMATIVE COLLATERAL SUCH AS A GLOVEBOX EV WELCOME KIT, A MOBILE-FRIENDLY EV PORTAL, AND HELP-LINE SUPPORT. PLUGSTAR SUPPORTED DEALERS NOW SELL BETWEEN FOUR AND FIVE TIMES MORE EVS THAN THEIR UNTRAINED COUNTERPARTS, EVEN WHEN BOTH GROUPS RECEIVE THE SAME MONETARY INCENTIVE. OVER 99% OF PARTICIPANTS RECOMMEND OUR TRAINING TO OTHER SALES STAFF. THE PROGRAM WORKS BECAUSE IT FITS NEATLY WITHIN THE DEALER'S BUSINESS MODEL, PROVIDING A TURN-KEY, YET FLEXIBLE, PLATFORM TO ACCOMMODATE A DIVERSITY OF DEALER PROFILES, GEOGRAPHIES AND NEEDS.PLUGSTAR HAS SINCE TRAINED OVER 1,000 SPECIALISTS FROM MORE THAN 200 DEALERS AND MANUFACTURER TEAMS REPRESENTING 14 AUTOMOTIVE BRANDS COAST-TO-COAST. WE'VE ALSO DISTRIBUTED OVER $125,000 IN POINT-OF-PURCHASE CUSTOMER REBATES AND $300,000 IN DEALER INCENTIVES THAT HELPED SELL CLOSE TO 1,000 EVS IN SAN DIEGO AND SACRAMENTO, CALIFORNIA.
Interesting data from their 2020 990 filing
According to the filing, the non-profit's mission is “Plug in america is a non-profit, supporter-driven advocacy group. weare the voice of plug-in vehicle drivers across the country. ourmission is to drive change to accelerate the shift to plug-in vehiclespowered by clean, affordable, domestic electricity to reduce ournation's dependence on petroleum, improve air quality andreduce greenhouse gas emissions.we help consumers, policy-makers, auto manufacturers andothers to understand the powerful benefits of driving electric.we provide practical, objective information to help consumersselect the best plug-in vehicle for their lifestyles and needs.plug in america founded national drive electric week, theworld's largest celebration of the plug-in vehicle, whichwelcomed over 180,000 attendees across 321 events in 2018,spanning all 50 states.”.
When referring to its actions, they were described as: “Plug in america is a non-profit, supporter-driven advocacy group. weare the voice of plug-in vehicle drivers across the country. ourmission is to drive change to accelerate the shift to plug-in vehiclespowered by clean, affordable, domestic electricity to reduce ournation's dependence on petroleum, improve air quality andreduce greenhouse gas emissions.we help consumers, policy-makers, auto manufacturers andothers to understand the powerful benefits of driving electric.we provide practical, objective information to help consumersselect the best plug-in vehicle for their lifestyles and needs.plug in america founded national drive electric week, theworld's largest celebration of the plug-in vehicle, whichwelcomed over 180,000 attendees across 321 events in 2018,spanning all 50 states.”.
- According to the law, the state of operation reported by the non-profit is CA.
- As per the filing, the address of the non-profit for 2020 is 6380 WILSHIRE BOULEVARD NO 1000, LOS ANGELES, CA, 90048.
- According to their form, the non-profit as of 2020 has a total of 17 employees.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is $251,807.
- The organization has 13 independent voting members.
- The organization was formed in 2008.
- The organization pays $904,869 in salary, compensation, and benefits to its employees.
- The organization pays $121,691 in fundraising expenses.