Planetree Health Library
Planetree Health Library
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About this organization
Mission
TO PROVIDE FREE ACCESS TO CURRENT, RELEVANT, AND RELIABLE HEALTH AND MEDICAL INFORMATION
About
PLANETREE HEALTH LIBRARY GUIDES THE PUBLIC TO CURRENT, RELEVANT, NO-COST, AND TRUST-WORTHY MEDICAL INFORMATION BECAUSE WE BELIEVE INFORMED CONSUMERS CAN MAKE WISER LIFESTYLE AND SELF-CARE CHOICES, AND CAN PARTNER MORE EFFECTIVELY WITH HEALTHCARE PROFESSIONALS. WE CONNECT THE PUBLIC TO CURATED HEALTH INFORMATION VIA OUR WEBSITE, FREE E-NEWSLETTER, AND SOCIAL MEDIA.THE PLANETALK ONLINE NEWSLETTER (ISSUED 10 TIMES/YEAR) HAS AVERAGED SLIGHTLY LESS THAN 1,900 SUBSCRIBERS IN 2018. IN 2018 ITS OPEN RATE WAS APPROX. 25% WITH APPROX. 32% CLICK-THROUGH RATE, BOTH CONSIDERED TO BE HIGH / ACTIVE ENGAGEMENT FOR AN E-NEWSLETTER.THE ORGANIZATION CONTINUES TO REFINE AND UPDATE ITS WEBSITE (HTTP://WWW.PLANETREE-SV.ORG/) ON CORE HEALTH AND MEDICAL TOPICS WHICH CONSUMERS FIND DIFFICULT TO OBTAIN RELEVANT, RELIABLE INFORMATION. A WEB-BASED PLATFORM FOR CREATING ONLINE RESOURCE GUIDES WAS ACQUIRED BY DONATION IN 2018, AND SIGNIFICANT WORK WAS DONE IN 2018 TOWARDS OUR LATER LIFE RESOURCE GUIDE. (VERSION 1.0 OF THAT GUIDE WAS PUBLISHED EARLY IN 2019.) PUBLIC PROGRAM EVENTS AROUND TOPICS COVERED IN THAT LATER LIFE RESOURCE GUIDE WERE CONDUCTED AT THE JOYCE ELLINGTON BRANCH OF THE SAN JOSE PUBLIC LIBRARY AND AT THE CITY OF SUNNYVALE SENIOR CENTER. THOSE WERE UNIFORMLY WELL-RECEIVED (PER FORMAL EVALUATIONS). ATTENDANCE AT THOSE EVENTS TOTALED 81 PEOPLE, WITH FURTHER ENGAGEMENT (MEASURED IN SUBSEQUENT EMAILS) AT APPROX. 10%, MAKING FOR SMALL BUT QUITE SUCCESSFUL OUTREACH.OTHER WORK DURING THE YEAR INCLUDED MORE PROGRAM DEVELOPMENT (FOR BOTH EXISTING AND NEW PROGRAMS) AND EXPAND COMMUNITY OUTREACH, DEVELOPING IDEAS FOR FUTURE FUNDING SOURCES, AND STRENGTHENING INFRASTRUCTURE. IN Q4 2017 PLANETREE HEALTH LIBRARY LOST THE LEASE TO ITS OFFICE SPACE AND MADE THE DECISION TO CONVERT TO AN ALL-VIRTUAL OFFICE MODEL FOR ITS TWO PART-TIME STAFF (EXECUTIVE DIRECTOR AND PROGRAM ASSISTANT/NEWSLETTER EDITOR), THUS REDUCING THE ORGANIZATION'S OPERATING EXPENSES SOMEWHAT FOR 2018. THE ORGANIZATION CONDUCTED A SECOND BOARD OF DIRECTORS RETREAT IN NOVEMBER TO FURTHER DEVELOP ITS STRATEGIC PLAN, GOALS AND OBJECTIVES; AND MAY INCORPORATE A SIMILAR ANNUAL MEETING AS PART OF ITS REGULAR ACTIVITIES.
Interesting data from their 2019 990 filing
The purpose of the non-profit is outlined in the filing as “Planetree health library provides consumers with free access to current, relevant, and reliable health and medical information because we believe informed consumers can make wiser lifestyle and self-care choices, and partner more effectively with health care professionals. planetree provides free health and medical information to the public via their facebook page, website, and e-newsletter.”.
When discussing its operations, they were defined as: “To provide free access to current, relevant, and reliable health and medical information”.
- The state where the non-profit operates has been legally reported as CA.
- The filing indicates that the non-profit's address in 2019 is located at 252 NORTH 10TH ST, SAN JOSE, CA, 95112.
- The non-profit has reported 2 employees on their form as of 2019.
- Is not a private foundation.
- Expenses are less than $100,000.
- Revenue is less than $100,000.
- Revenue less expenses is -$27,363.
- The organization has 8 independent voting members.
- The organization was formed in 2007.
- The organization pays $73,570 in salary, compensation, and benefits to its employees.
- The organization pays $1,471 in fundraising expenses.