Rare
Rare
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About this organization
Mission
Rare is the leading behavior change organization in conservation. We specialize in identifying proven locally-led solutions and work with partners and communities worldwide to bring these solutions to a regional and national scale. For over 45 years, through more than 450 behavior change campaigns across 60 countries, Rare has empowered over 10 million individuals to shift from resource users to environmental stewards. Our mission—Rare inspires change so people and nature thrive—is about motivating behavior change. Rare uses insights from behavioral and social science and design thinking to encourage individuals and their communities to adopt behaviors that benefit people and nature—and ensure that change lasts. Our programs are based on the cumulative power of individual action and the exponential power of those actions to inspire others. Rare trains local leaders to lead change, leaving a legacy of increased capacity and a sense of ownership, responsibility, and pride in conservation.
About
SUSTAINABLE FISHERIES AND AGRICULTURE:THE LIVES AND LIVELIHOODS OF THE WORLD'S MOST VULNERABLE PEOPLE DEPEND ON THE REMAINING FORESTS, WETLANDS AND CORAL REEFSAND BALANCING HOW WE USE AND PRESERVE THESE RESOURCES REQUIRES US TO CHANGE OUR RELATIONSHIP WITH NATURE.FISH FOREVER IS RARE'S COMPREHENSIVE AND COMMUNITY-LED SOLUTION FOR REVITALIZING COASTAL MARINE HABITATS, SUCH AS CORAL REEFS, MANGROVES AND SEAGRASSES, PROTECTING BIODIVERSITY, AND SECURING THE LIVELIHOODS OF FISHER HOUSEHOLDS AND THEIR COMMUNITIES. RARE'S VISION IS TO TRANSFORM THE MANAGEMENT OF COASTAL FISHERIES BY PAIRING A PROVEN LOCAL SOLUTION, COMMUNITY-BASED MANAGEMENT, WITH A UNIQUE DELIVERY METHOD BASED ON BEHAVIORAL INSIGHTS AND SOCIAL MARKETING PRINCIPLES TO ENGAGE AND MOBILIZE THOSE COMMUNITIES. OUR WORK HAS LED TO MORE ABUNDANT MARINE LIFE AND HEALTHIER COASTAL HABITATS. FOR THE COMMUNITIES WE SERVE, OUR WORK HELPS ENSURE MORE SUSTAINABLE FOOD SUPPLY, IMPROVED SOCIAL EQUITY, AND GREATER RESILIENCE TO EXTERNAL IMPACTSESPECIALLY THOSE RELATED TO CLIMATE CHANGE.IN 2019, RARE CONTINUED TO EXPAND ITS FISH FOREVER FOOTPRINT TO 824 COMMUNITIES IN EIGHT COUNTRIES, ENGAGING 97 LOCAL GOVERNMENTS. THE PROGRAM FOCUSED ON BUILDING NETWORKS WITHIN AND ACROSS COUNTRIES, INCLUDING UNPRECEDENTED NETWORKS OF MARINE RESERVES, SOCIAL NETWORKS OF LOCAL LEADERS AND THEIR COMMUNITIES CO-MANAGING COASTAL RESOURCES AND POLITICAL NETWORKS OF SUBNATIONAL, PROVINCIAL, AND STATE AUTHORITIES EXECUTING AGAINST THE SAME PLAN FOR COASTAL FISHERIES REFORM. TO DATE, THE PROGRAM HAS HELPED REGISTER OVER 40,000 FISHERS, PLACE MORE THAN 6,000 SQUARE MILES OF COASTAL SEAS UNDER SUSTAINABLE MANAGEMENT, AND TRACK THOUSANDS OF TONS OF FISH TRANSACTIONS BY FISH BUYERS.TO SCALE THE IMPACT, RARE HAS ALSO LED INITIATIVES TO SECURE PRIVATE-SECTOR SUPPORT THROUGH OUR CONSERVATION FINANCE PROGRAM. THE PROGRAM IS HELPING DEPLOY PRIVATE CAPITAL AND PUBLIC FINANCE FOR CONSERVATION AND DEVELOPMENT. IN 2019, RARE DEVELOPED A FIRST-OF-ITS-KIND FINANCING STRUCTURE WITH THE GOVERNMENT OF INDONESIA. THIS VEHICLE WILL CHANNEL FUNDS TO SUPPORT THE MARINE AND COASTAL ECONOMY ACROSS THREE PROVINCES.WE ALSO DEPLOY OUR BEHAVIOR-CENTERED APPROACH TO PROMOTE SUSTAINABLE FARMING PRACTICES IN COLOMBIA. THROUGH OUR LANDS FOR LIFE PROGRAM, WE ARE BUILDING A SCALABLE APPROACH TO INCREASING THE ADOPTION OF CLIMATE-COMPATIBLE AGRICULTURAL PRACTICES THAT DELIVER ON SOIL HEALTH, WATERSHED MANAGEMENT, AGROFORESTRY, AND RESTORATION OBJECTIVES. LANDS FOR LIFE WORKS AT VARIOUS LEVELS, FROM VILLAGES AND MUNICIPALITIES TO THE NATIONAL LEVEL, MOBILIZING EXTENSION AGENTS, LOCAL LEADERS, AND SMALL-SCALE FARMERS TO ADDRESS CONSERVATION AND DEVELOPMENT CHALLENGES AND EMPOWERS THEM TO BECOME AGENTS FOR CHANGE. IN 2019, RARE LED CAPACITY-BUILDING AND BEHAVIOR-CENTERED DESIGN TRAININGS FOR AGRICULTURAL EXTENSION AGENTS, EQUIPPING THEM WITH PROVEN TECHNIQUES FOR ENGAGING AND MOBILIZING FARMERS TO ADOPT SUSTAINABLE PRACTICES.
Interesting data from their 2020 990 filing
The filing reveals the mission of the non-profit as “Rare inspires change so people and nature thrive. for every environmental challenge we face, people are both the problem and the solution. if people and human behavior are behind these challenges, they should be at the center of the solution.”.
When detailing its functions, they were listed as: “Rare inspires change so people and nature thrive.”.
- According to the law, the state where the non-profit operates has been reported as VA.
- The filing specifies that the non-profit's address in 2020 was 1310 NORTH COURTHOUSE RD NO 110, ARLINGTON, VA, 22201.
- As of 2020, the non-profit's form shows they have a total of 95 employees.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is $10,679,520.
- The organization has 19 independent voting members.
- The organization was formed in 1974.
- The organization pays $16,426,065 in salary, compensation, and benefits to its employees.
- The organization pays $2,331,385 in fundraising expenses.