Wildaid Inc
Wildaid Inc
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About this organization
Mission
WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through global public awareness campaigns, and by providing comprehensive marine protection.
About
REDUCING DEMAND FOR ELEPHANT IVORY:FOLLOWING CHINA'S CLOSURE OF ITS DOMESTIC IVORY MARKET, WE COMMUNICATED THE BAN THROUGHOUT MAINLAND CHINA AND IN HONG KONG. WE DISTRIBUTED A NEW VIDEO PSA AND BILLBOARDS FEATURING YAO MING SPECIFICALLY COMMUNICATING THAT IVORY IS ILLEGAL AND NO LONGER IN COMMERCIAL TRADE WHILE PROMOTING THE MESSAGE THAT THE BAN WILL HELP SAVE ELEPHANTS. THE PSAS WERE BROADCAST ON NEARLY 106,000 SCREENS, PLAYING UP TO 120 TIMES PER DAY, SUBWAYS, AIRPORTS, HOSPITALS AND OUTDOOR SCREENS IN 37 CHINESE CITIES. OVER 650 BILLBOARDS WERE PLACED IN 15 NEW CITIES IDENTIFIED AS KEY IVORY MARKETS, ESTIMATED TO HAVE REACHED AN ESTIMATED 200 MILLION PEOPLE. WORKING TOWARD A DOMESTIC BAN OF IVORY IN THAILAND, WILDAID PRODUCED AND RELEASED THREE VERSIONS OF A PSA WITH A TOP THAI ACTRESS AND SECURED NUMEROUS BILLBOARD SPACES FOR ADS DECLARING "IVORY IS ONLY BEAUTIFUL ON ELEPHANTS" AT BANGKOK'S SUVARNABHUMI AIRPORT. WILDAID EXPANDED WORK IN VIETNAM WITH THE BROADCAST OF THE DOCUMENTARY FILM "THE VANISHING GIANTS" WHICH AIRED ON MAJOR TV CHANNELS. ELEPHANT IVORY VIDEO PSAS PLAYED AT THE HO CHI MINH CITY TAN SON NHAT AIRPORT, AIRING 60 TIMES PER DAY ON 7 SCREENS AT ARRIVAL AND DEPARTURE GATES AND 120 TIMES PER DAY ON 15 SCREENS AT BAGGAGE CLAIM. IN COLLABORATION WITH DREAMWORKS ANIMATION, WILDAID PRODUCED 5 PSAS FEATURING PO, THE KUNG FU PANDA, FIGHTING TO SAVE ELEPHANTS AND OTHER SPECIES, ALONG WITH ASSOCIATED BILLBOARDS. IN CHINA, WE PRODUCED A NEW CAMPAIGN IN PARTNERSHIP WITH CHINA CUSTOMS THAT WILL CONVEY MESSAGES PUBLICIZING THE IVORY BAN IN ALL INTERNATIONAL AIRPORTS AND BORDER CROSSINGS STARTING IN EARLY 2019. THE IVORY PROGRAM SECURED OVER $56 MILLION IN PRO BONO BROADCAST VALUE AND MEDIA PLACEMENT.
Interesting data from their 2019 990 filing
The filing reveals the mission of the non-profit as “To reduce the demand for illegal wildlife products and to promote environmental conservation via global public awareness campaign. wildaid also works to create model field conservation programs and to strengthen marine protected areas around the world.”.
When detailing its functions, they were listed as: “To reduce the demand for illegal wildlife products and to promote environmental conservation.”.
- According to the law, the state where the non-profit operates has been reported as CA.
- The filing specifies that the non-profit's address in 2019 was 333 PINE STREET NO 300, SAN FRANCISCO, CA, 94104.
- As of 2019, the non-profit's form shows they have a total of 23 employees.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is -$2,614,410.
- The organization has 20 independent voting members.
- The organization was formed in 2006.
- The organization pays $2,869,666 in salary, compensation, and benefits to its employees.
- The organization pays $432,507 in fundraising expenses.