Southern California Public Radio
Southern California Public Radio
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About this organization
Mission
The mission of Southern California Public Radio is to strengthen the civic and cultural bonds that unite Southern California"s diverse communities by providing the highest quality news and information service through radio and other interactive media. SCPR is a public forum that engages its audiences in an ongoing dialogue and exploration of issues, events and cultures in the region and the world, seeking to provide greater understanding and new perspectives to the people of these communities and their leaders.
About
SCPR CONTINUES TO MAKE SIGNIFICANT EFFORTS TO IMPROVE THE ETHNIC DIVERSITY AND LANGUAGE SKILLS OF OUR STAFF. OUR REPORTERS WORK DAILY IN THE ETHNIC COMMUNITIES OF GREATER LOS ANGELES. OUR TALK SHOWS BROADCASTS THROUGHOUT SOUTHERN CALIFORNIA, BROADCASTING COMMUNITY VOICES TO THE ENTIRE REGION.SCPR CONTINUED TO BE SOUTHERN CALIFORNIA'S PREMIER PUBLIC RADIO NEWS OPERATION, FEATURING THE MOST NPR NEWS IN THE REGION AND A LOCAL NEWSROOM THAT WON MULTIPLE AWARDS THIS YEAR, INCLUDING THE REGIONAL RTNA GOLDEN MIKE AWARD FOR THE BEST INVESTIGATIVE REPORTING AND AN LA PRESS CLUB AWARD FOR BEST RADIO INVESTIGATIVE. SERVING MORE THAN 832,000 LISTENERS EACH WEEK, SCPR IS SUPPORTED IN PART BY OUR 74,000 MEMBERS WHO CONTRIBUTED MORE THAN $12 MILLION IN FY2018.SCPR HOSTED OVER 49 PUBLIC SERVICE EVENTS IN THE CRAWFORD FAMILY FORUM AND AT VENUES THROUGHOUT SOUTHERN CALIFORNIA. THE CRAWFORD FAMILY FORUM IS A WELCOMING, NON-PARTISAN, KNOWLEDGE-BUILDING SPACE WHERE SOUTHERN CALIFORNIANS OF ALL BACKGROUNDS CAN ENGAGE IN THE FACE-TO-FACE EXCHANGE OF KNOWLEDGE AND IDEAS THAT IS BECOMING INCREASINGLY RARE IN THE DIGITAL ERA. HAVING AN OPPORTUNITY TO NOT JUST HEAR, BUT SEE OTHERS AND HAVE DIRECT DIALOGUE GOES A LONG WAY TOWARD HELPING BUILD BRIDGES AMONG COMMUNITIES WHILE STRENGTHENING, DEEPENING AND EXPANDING OUR PUBLIC SERVICE.DURING THE FISCAL YEAR, WE AVERAGED OVER 748,000 UNIQUE VISITORS TO SCPR.ORG AND LAIST.COM, OVER 636,000 MOBILE WEB VISITS, OVER 336,000 TO SCPR'S MOBILE APPS AND 1.5 MILLION DIGITAL PAGE VIEWS.THANKS IN LARGE PART TO THE ACQUISITION OF LAIST THIS YEAR, WE INCREASED SCPR'S SOCIAL MEDIA AUDIENCE (TWITTER, FACEBOOK, INSTAGRAM, PINTEREST AND YOU TUBE) TO MORE THAN 1.2 MILLION COMBINED SOCIAL FOLLOWERS. SCPR HAS CONTINUED TO EXPAND NON-TRADITIONAL MEANS OF ENGAGING NEW AUDIENCES. THESE EFFORTS ARE CHARACTERISTIC OF SCPR'S BROADER APPROACH OF REACHING BEYOND THE TRADITIONAL PUBLIC RADIO AUDIENCE TO BETTER REFLECT SOUTHERN CALIFORNIA'S EVOLVING DEMOGRAPHICS.
Interesting data from their 2019 990 filing
The filing clearly states the mission of the non-profit as “The mission of southern california public radio is to strengthen the civic and cultural bonds that unite southern california's diverse communities by providing the highest quality news and information service through radio and other interactive media. scpr is a public forum that engages its audiences in an ongoing dialogue and exploration of issues, events and cultures in the region and the world, seeking to provide greater understanding and new perspectives to the people of these communities and their leaders. as part of that mission, scpr's daily news reporting and programming deals with needs and concerns of the diverse ethnic cultures and communities throughout southern california. the mere fact of living in and reporting on southern california makes such coverage an expected, even routine part of its daily work. any random sample of daily logs will show that this kind of reporting and programming is an integral part of scpr's public service and mission.”.
When outlining its functions, they were explained as: “Noncommercial educational public radio production and broadcasting.”.
- In compliance with legal regulations, the non-profit has reported their state of operation as MN.
- The filing records the non-profit's address for 2019 as 474 SOUTH RAYMOND AVENUE, PASADENA, CA, 91105.
- As of 2019, the non-profit's form reports a total of 236 employees.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is -$2,247,403.
- The organization has 25 independent voting members.
- The organization was formed in 1999.
- The organization pays $17,997,095 in salary, compensation, and benefits to its employees.
- The organization pays $7,251,542 in fundraising expenses.