VoteAmerica
VoteAmerica
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About this organization
Mission
VoteAmerica uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy.
About
Goal: A healthy democracy Strategy: Increasing voter turnout Tactics: We build best-in-class software that anyone can embed on their website, and we run large-scale, information-based voter registration and mobilization campaigns. We’re goal-oriented and tactic-agnostic, so we adopt and abandon marketing channels based on how well they perform. Over the past few years we’ve used campus-based media, billboards and transit ads, warm and cold-sms messages, tiktok videos (specifically micro-influencers), and direct mail campaigns. We measure obsessively, often in partnership with prominent academic researchers, and we share our research with the larger community. We’ve run countless RCTs (randomized controlled trials), and we’ve also done observational analysis where appropriate. In 2024, we will be leaning heavily into same day registration awareness and mail-voting recruitment. Both of these tactics are under-invested, scalable, and have shown to produce significant increases in turnout.