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People for the Ethical Treatment of Animals (PETA)

People for the Ethical Treatment of Animals (PETA)

Norfolk, VA 23510
Tax ID52-1218336

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Do you work for People for the Ethical Treatment of Animals (PETA)? Learn more here.

About this organization

Revenue

$48,135,183

Expenses

$53,465,896

Website

peta.org

Mission

Peta believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. Like you, they are capable of suffering and have an interest in leading their own lives.

About

Public outreach and information. Peta conducts informational campaigns and provides children, high school and college students, and educators with materials. Peta publishes factsheets, booklets, fliers, posters, and a magazine called Peta Global for the public and their supporters. Peta's campaigns-which reach millions of people and receive extensive media coverage-involve renowned celebrities, interactive social networking, website features, blog posts, and public service announcements (PSAs), which are typically placed for free in high exposure outlets. In fiscal year 2019, Peta secured free advertising space worth 680,858 and logged more than 4,200 interactions with the media, including radio, TV, and print interviews. Peta's websites received more than 91 million page-views, their social media posts received over 2 billion impressions, and videos were viewed over 498 million times.

Interesting data from their 2020 990 filing

The filing reveals the mission of the non-profit as “Protection of animal rights”.

When detailing its functions, they were listed as: “Protection of animal rights.”.

  • According to the law, the state where the non-profit operates has been reported as VA.
  • The filing specifies that the non-profit's address in 2020 was 501 FRONT STREET, NORFOLK, VA, 23510.
  • As of 2020, the non-profit's form shows they have a total of 303 employees.
  • Does not operate a hospital.
  • Does not operate a school.
  • Does not collect art.
  • Does not provide credit counseling.
  • Has foreign activities.
  • Is not a donor advised fund.
  • Is not a private foundation.
  • Expenses are greater than $1,000,000.
  • Revenue is greater than $1,000,000.
  • Revenue less expenses is -$5,330,713.
  • The CEO compensation scheme within the organization is based on a review and endorsement process by a neutral entity.
  • The organization has a written policy that describes how long it will retain documents.
  • The organization has a foreign financial account.
  • The organization has 2 independent voting members.
  • The organization has a professional fund raiser.
  • The organization was formed in 1980.
  • The organization has a written policy that addresses conflicts of interest.
  • The organization is required to file Schedule B.
  • The organization is required to file Schedule J.
  • The organization is required to file Schedule O.
  • The organization engages in lobbying activities.
  • The organization pays $12,460,799 in salary, compensation, and benefits to its employees.
  • The organization pays $9,876,640 in fundraising expenses.
  • The organization provides Form 990 to its governing body.
  • The organization has minutes of its meetings.
  • The organization has a written whistleblower policy.
  • The organization has fundraising events.
  • The organization has grants to organizations.
  • The organization's financial statements were reviewed by an accountant.

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