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Trace Media (The Trace)

Trace Media (The Trace)

Brooklyn, NY 11202
Tax ID47-4175513

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About this organization

Revenue

$3,047,170

Expenses

$3,139,501

Mission

The Trace is an independent, nonpartisan, nonprofit journalism organization dedicated to reporting on gun violence in the United States. Employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and spur accountability regarding an issue of under-appreciated national significance.

About

In 2019, the Trace published 339 articles, feature stories, special projects, and daily briefings. Our investigative journalism documented local law enforcement departments' increasing failure to solve the shootings of people of color, revealed the growing criminal use of home-assembled, unregulated 'ghost guns, and uncovered possible tax-exempt violations by a major special interest group. We worked with teen journalists to assemble an interactive project that profiled children killed by guns during the year following the Parkland shooting and produced an audio documentary on students' experiences during school lockdown drills. Our coverage engaged an audience of 4.2 million readers at thetrace.org, plus millions more who read Trace stories re-published by other media outlets.

Interesting data from their 2020 990 filing

The purpose of the non-profit, as set forth in the filing, is “The trace is an independent, nonpartisan, nonprofit journalism organization dedicated to reporting on gun violence in the united states. employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and spur accountability regarding an issue of under-appreciated national significance.”.

When discussing its purpose, they were characterized as: “The trace is an independent, nonpartisan, nonprofit journalism organization dedicated to reporting on gun violence in the united states. employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and spur accountability regarding an issue of under-appreciated national significance.”.

  • The state in which the non-profit is legally authorized to operate is DE, as reported.
  • The filing confirms that the non-profit's address in 2020 was PO BOX 24532, BROOKLYN, NY, 11202.
  • The form of the non-profit reports 20 employees as of 2020.
  • Is not a private foundation.
  • Expenses are greater than $1,000,000.
  • Revenue is greater than $1,000,000.
  • Revenue less expenses is -$92,331.
  • The organization has 5 independent voting members.
  • The organization was formed in 2015.
  • The organization pays $1,962,055 in salary, compensation, and benefits to its employees.
  • The organization pays $310,639 in fundraising expenses.