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Animal Equality

Animal Equality

West Hollywood, CA 90069
Tax ID47-2420444

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About this organization

Revenue

$3,475,456

Expenses

$3,409,812

Website

animalequality.org

Mission

Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.

About

CORPORATE OUTREACHANIMAL EQUALITY'S CORPORATE OUTREACH DEPARTMENT CONVINCED 60 COMPANIES WORLDWIDE TO ELIMINATE CAGES FROM THEIR SUPPLY CHAIN IN 2018. THE COMMITMENTS INCLUDE STARBUCKS IN SPAIN, CARREFOUR IN BRAZIL (AS WELL AS ACROSS EUROPE), FERRARO IN ITALY AND MEXICO, AS WELL AS LE PAIN QUOTIDIEN IN BRAZIL AND MEXICO. THESE POLICIES AFFECT OVER 12 MILLION HENS EVERY YEAR. IN THE US, THE ORGANIZATION CAMPAIGNED IN A COALITION TO ENCOURAGE MCDONALD'S TO PUBLICLY ADOPT MORE MEANINGFUL STANDARDS THAT WOULD REDUCE THE HORRIFIC SUFFERING OF THE MILLIONS OF CHICKENS IN ITS MEAT SUPPLY CHAIN. ANIMAL EQUALITY PARTICIPATED IN IMPLEMENTING NUMEROUS IMPACTFUL ACTIONS, INCLUDING A GIANT VIDEO BILLBOARD IN NEW YORK CITY'S FAMED TIMES SQUARE, A PETITION DROP AT MCDONALD'S CHICAGO HEADQUARTERS, BUS BENCH ADS PLACED OUTSIDE MCDONALD'S LOCATIONS THROUGHOUT CHICAGO, AND A NEW YORK CITY PROTEST WITH ACTOR AND ANIMAL ACTIVIST EDIE FALCO. THESE ACTIONS CUMULATIVELY EARNED MILLIONS OF MEDIA IMPRESSIONS, FURTHER EDUCATING THE PUBLIC ABOUT THE WAY CHICKENS ARE RAISED FOR MCDONALD'S MENU ITEMS. ANIMAL EQUALITY CONDUCTED CAMPAIGNS ABOUT THE CRUELTY INVOLVED IN KEEPING HENS USED FOR EGGS IN CAGES, FOCUSING ON COMPANIES SUCH AS THE LARGEST RETAILER IN BRAZIL, GRUPO PAO DE ACUCAR, A DISCOUNT RETAILER IN SPAIN, DIA; AND A POPULAR COOKIE COMPANY IN MEXICO, MAC'MA. OUR INTERNATIONAL VOLUNTEER NETWORK, ANIMAL PROTECTORS, GREW TO OVER 50,000 PEOPLE STRONG.

Interesting data from their 2019 990 filing

The filing clearly states the mission of the non-profit as “Animal equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.educationanimal equality employs a variety of onlie and offline educational tools to support long-term behavioral change. the long-term goals of the educational department are to increase the number of people changing to a plant-based diet, decrease the consumption of animals and animal products, and to increase the demand for plant-based products.investigationsanimal equality conducts undercover investigations employing innovative methods including drones, underwater filming, hidden cameras, and 360-degree cameras, to capture and expose the cruelty of farmed animals.corporate outreachanimal equality's corporate outreach and campaigns encourage companies around the world to adopt important animal protection policies. animal equality works to eliminate the cruelest standard practices, such as the caging of hens used in the egg industry. animal equality's cor”.

When outlining its functions, they were explained as: “Animal equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.educationanimal equality employs a variety of onlie and offline educational tools to support long-term behavioral change. the long-term goals of the educational department are to increase the number of people changing to a plant-based diet, decrease the consumption of animals and animal products, and to increase the demand for plant-based products.investigationsanimal equality conducts undercover investigations employing innovative methods including drones, underwater filming, hidden cameras, and 360-degree cameras, to capture and expose the cruelty of farmed animals.corporate outreachanimal equality's corporate outreach and campaigns encourage companies around the world to adopt important animal protection policies. animal equality works to eliminate the cruelest standard practices, such as the caging of hens used in the egg industry. animal equality's cor”.

  • In compliance with legal regulations, the non-profit has reported their state of operation as CA.
  • The filing records the non-profit's address for 2019 as 8581 SANTA MONICA BLVD 350, LOS ANGELES, CA, 90069.
  • As of 2019, the non-profit's form reports a total of 32 employees.
  • Does not operate a hospital.
  • Does not operate a school.
  • Does not collect art.
  • Does not provide credit counseling.
  • Has foreign activities.
  • Is not a donor advised fund.
  • Is not a private foundation.
  • Expenses are greater than $1,000,000.
  • Revenue is greater than $1,000,000.
  • Revenue less expenses is $65,644.
  • The CEO's salary plan within the organization is subject to review and endorsement by an independent body.
  • The organization has a written policy that describes how long it will retain documents.
  • The organization has 4 independent voting members.
  • The organization was formed in 2014.
  • The organization has a written policy that addresses conflicts of interest.
  • The organization is required to file Schedule B.
  • The organization is required to file Schedule O.
  • The organization engages in lobbying activities.
  • The organization pays $1,172,141 in salary, compensation, and benefits to its employees.
  • The organization pays $580,003 in fundraising expenses.
  • The organization provides Form 990 to its governing body.
  • The organization has minutes of its meetings.
  • The organization has a written whistleblower policy.
  • The organization has fundraising events.
  • The organization's financial statements were reviewed by an accountant.

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