Backcountry Discovery Routes
Backcountry Discovery Routes
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About this organization
Mission
BACKCOUNTRY DISCOVERY ROUTES IS A 501(C)(4) NON-PROFIT ORGANIZATION WHOSE MISSION IS TO ESTABLISH AND PRESERVE OFF-HIGHWAY ROUTES FOR DUAL-SPORT AND ADVENTURE MOTORCYCLE TRAVEL. THROUGH EDUCATION, ADVOCACY, AND PROMOTION OF RESPONSIBLE MOTORCYCLE TRAVEL, BDR SEEKS TO PRESERVE BACKCOUNTRY MOTORCYCLING OPPORTUNITIES FOR GENERATIONS TO COME.
About
IN 2018 BDR CREATED A NEW MOTORCYCLE ROUTE ACROSS SOUTHERN CALIFORNIA FOR DUAL SPORT AND ADVENTURE MOTORCYCLES. THE PROJECT WAS CALLED THE SOUTHERN CALIFORNIA BDR (CABDR-SOUTH) AND IT INVOLVED CREATING A WATER-PROOF MAP OF THE ROUTE, PRODUCING A FEATURE-LENGTH DOCUMENTARY FILM, AND A COMPLETE TRAVEL RESOURCE INFORMATION ON THE WEBSITE, WWW.RIDEBDR.COM. BDR CONDUCTED A FILM TOUR IN APPROXIMATELY 45 CITIES ACROSS THE USA. THE ORGANIZATION CONTINUED SCOUTING AND PLANNING FOR UPCOMING BDR ROUTES - THE NORTHEAST BDR AND THE WYOMING BDR. THE ORGANIZATION CARRIED OUT A FUNDRAISING EVENT AT ZION PONDEROSA IN MT. CARMEL, UT, AND A COMMUNITY FUNDRAISING DRIVE IN JULY. THE ORGANIZATION WORKED WITH A CREATIVE AD AGENCY TO REDESIGN ITS WEBSITE, AND OFFER A BETTER DIGITAL EXPERIENCE FOR VISITORS, INCLUDING NEW DIGITAL MAPS, AND UPDATED TRAVEL RESOURCES, AND CONTINUED MARKETING THE BDR BRAND IN MAGAZINES AND ON SOCIAL MEDIA. THE ORGANIZATION PARTNERED WITH THE INTERNATIONAL MOTORCYCLE SHOWS (IMS) TO HOST THE ADVENTURE OUT SECTION AT ALL 7 SHOWS IN THE 2018-2019 CIRCUIT, HOSTING EXHIBITOR BOOTHS, DOING PRESENTATIONS AND OFFERING A BDR VIRTUAL REALITY EXPERIENCE TO ATTENDEES. THE ORGANIZATION CONDUCTED A NATIONAL SWEEPSTAKES FUNDRAISER, USING A MOTORCYCLE DONATED TO THE ORGANIZATION BY KTM OF NORTH AMERICA, INC. THE ORGANIZATION DEVELOPED A FRAMEWORK FOR ITS ACCESS AND ADVOCACY INITIATIVE, COMMITTING TO ALLOCATE ANNUAL FUNDS TO OTHER NON-PROFIT ORGANIZATIONS THAT HELP CARRY OUT THE BDR MISSION. BDR CONTINUED CARRYING OUT ITS SAFETY INITIATIVES, INCLUDING THE RIDERIDE CAMPAIGN THROUGH PSA'S, MARKETING COLLATERAL, AND ON SOCIAL MEDIA. BDR ALSO CREATED TO PLAN TO MARKET THE BDR ROUTES TO EUROPEAN RIDERS, INCLUDING PROMOTING 'TURN-KEY' MOTORCYCLE ITINERARIES IN DESTINATION STATES, AND MARKETING U.S TOUR OPERATORS AND RENTAL COMPANIES OFFERING SERVICES ON THE BDR'S TO EUROPEAN RIDERS.
Interesting data from their 2017 990 filing
Backcountry discovery routes is a 501(c)(4) non-profit organization whose mission is to establish and preserve off-highway routes for dual-sport and adventure motorcycle travel. through education, advocacy, and promotion of responsible motorcycle travel, bdr seeks to preserve backcountry motorcycling opportunities for generations to come.
- Revenue reported was $163,483.
- Expenses reported were $121,518.
- Does not operate a hospital.
- Is not a donor-advised fund.
- Other expenses reported $75,073.
- The non-profit reported a excess or deficit for $41,965.
- The non-profit does not have a foreign financial account.
- Contributions, gifts, and grants reported were $131,953.
Accomplishments
- In 2016 bdr created a new motorcycle route across the state of nevada for dual-sport and adventure motorcycles. it created a water-proof map of the route and produced complete travel resource information on the website. the organization also worked with an ad agency to re-brand its website and social channels to www.ridebdr.com, to make a shorter "handle" which is easier to use than the original www.backcountrydiscoveryroutes.com. bdr conducted a movie tour in 20 cities across the usa. the company carried out a fundraising event in death valley, ca, and a fundraising drive in july using a new matching program. the organization's work has been recognized by the motorcycle industry and was awarded the ama (america motorcycle association) hazel kolb award for creating positive publicity for motorcycling. organizationally it created a new position, director of route development, to oversee the development of multiple new routes. Expenses 0.