Pci Media, Inc.
Pci Media, Inc.
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About this organization
Mission
PCI Media Impact is a 501(c)(3) organization founded in the state of New York in 1985. PCI Media creates a healthier, more sustainable, and just world using the power of storytelling and community. We partner with local organizations to empower audiences to take informed action for shifts in social and cultural norms, community mobilization, and behavior change at scale. Our communications interventions have reached more than 2 billion people in over 70 countries.
About
The UNEP project - The #WildForLife campaign was largely a digital 'social firm' strategy with the primary intention of building awareness about the issue. It positioned UN Environment as a major 'player' on illegal trade in wildlife (ITW) issues. It started to build a publicly connected community and launched a recognizably branded program which UN Environment and key partners could build upon. This was delivered through a range of different channels which included: 1. UN Environment posts 2. #WildForLife partner posts 3. Goodwill Ambassador (GWA) posts (celebrities). This outreach was supported by a robust website, creation of original video assets for each GWA and key partners in multiple languages, and PSA-like assets to promote the overall campaign. The campaign showcases species at the forefront of the endangered list: tigers, sea turtles, rosewood trees, pangolins, elephants, rhinos, orangutans, and hornbills. Wild For Life saw dramatic success. Over 30 ministries and politicians promoted the campaign. Its direct social media output had 2.5 million total likes, comments and shares. 10,000 individuals made explicit online pledges to act, and 25,000 people chose a species to champion and shared their morphs. Its early success was largely thanks to the social-first strategy that drew in new audiences through a gamified quiz and morph tool, as well as through the following of individual UNEP Goodwill Ambassadors. Gisele Bundchen's online show of support is just one example of the role modeling which drew such a fan following: 'Today I'm joining the fight to save these endangered species everywhere. Please join me, find your kindred species on https://wildfor.life/quiz and help me to end the criminal trade of poaching that is pushing species to the brink of extinction.' [Post on Facebook supporting the UNEP Wild For Life campaign.]
Interesting data from their 2020 990 filing
The filing documents outline the non-profit's mission as “We use the principles of social behavior change communication (sbcc) to craft a message which inspires people to lead change in their own lives and communities. sbcc identifies ways in which people can make a difference through modifying their behavior or habits. this could be on an individual scale: for example, improving their health through better nutrition. or it could be on a global scale: for example, pledging to move towards a less resource-intensive lifestyle for the sake of the planet.- strengthen the capacity of our local partners to effectively use communications to catalyze change; - create a community of constituents who support our collaborative work; and - promote positive changes in audience knowledge, attitudes and behaviors around target issues. as a result, we are promoting a new generation of change-leaders using communications to effectively turn up the volume on their important work.”.
When outlining the tasks it performs, they were referred to as: “Pci-media impact (pci media) empowers communities worldwide to inspire enduring change through creative storytelling. pci-media is a leader in entertainment, education and social change communications. for over a quarter century, we have worked with local partners to produce programs that address the most pressing social and environmental issues. using our unique my community methodology, we engage and empower audiences around the world to improve their own lives. working with local partners, we have produced more than 3,000 episodes of 100 tv and radio productions. together, these programs have reached more than 1 billion people in 34 countries.”.
- The non-profit's reported state of operation is NY as per legal requirements.
- The filing reveals that the address of the non-profit in 2020 is 777 UNITED NATIONS PLAZA5TH FLOOR, NEW YORK, NY, 10017.
- As of 2020, the non-profit has 17 employees reported on their 990 form.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is -$1,022,696.
- The organization has 11 independent voting members.
- The organization was formed in 1985.
- The organization pays $1,965,020 in salary, compensation, and benefits to its employees.
- The organization pays $315,246 in fundraising expenses.