Why should you not make your gift anonymous? The answer lies in the power of influence and the ripple effect of giving. At Daffy, we believe in the importance of sharing the act of giving. It's not just about the financial support, but also about inspiring others to do the same. We've designed Daffy for Families with the concept of sharing in mind. Just like how Apple makes it simple to share apps, movies, and music with your family, we want to make it just as simple to share the importance of giving. After all, actions speak louder than words. It's one thing to tell your family how important giving is to you, but it's quite another thing for them to see you give. On Daffy, every member is given the option to add a public note about why they give. These notes are not just typical internet posts. They reflect emotional and deeply personal motivations for supporting causes and organizations. In our first year, over 36% of our donations had a public note. This shows that people are eager to share their reasons for giving, and in doing so, they inspire others. Giving isn't a standalone act; it often inspires others to pay it forward. Organizational psychologist Adam Grant says, “Research shows that people tend to envy successful takers and look for ways to knock them down a notch. In contrast, when givers...win, people are rooting for them and supporting them, rather than gunning for them. Givers succeed in a way that creates a ripple effect, enhancing the success of people around them.” So, why not make your gift anonymous? Because your act of giving can inspire others. It can create a domino effect of generosity. And with Daffy, you can easily share your act of giving with your family and the world. Join us this giving season and #BeMoreGenerous with Daffy.