In 2020, Americans generously donated over $471 billion to charity, with a significant portion of over $334 billion coming directly from individuals. This level of generosity is truly remarkable, but there is still a gap between what people want to give and what they actually give, known as the "Generosity Gap".
This is where Daffy comes in. Daffy is a platform designed to help close this Generosity Gap. Founded in 2020, Daffy's mission is to use technology to improve how people give to charity. Daffy helps individuals set a goal of how much they want to give to charity each year and then automates those contributions by dividing them into weekly, monthly, or quarterly contributions. This is known as the "Daffy Pledge".
Your money is then invested in one of nine modern portfolios, increasing your potential impact. When you're ready to donate, Daffy's app makes it simple to give money to the organizations that matter most to you. With Daffy, you can support over 1.5 million worthy charities anytime and anywhere, just with a few taps on your phone.
By helping people be as generous as they want to be, Daffy could significantly contribute to closing the Generosity Gap. If charitable giving continues to grow over the next ten years at the rate it has grown in the past decade and if everyone was able to close that 32% gap, it would mean an additional $1.27 trillion dollars donated to charity over the next 10 years.
Imagine the impact of an additional $1.27 trillion supporting worthy causes across the country, all from just helping people be the good people that they want to be. Daffy is not just a Donor-Advised Fund (DAF), it's a tool to help you realize your full potential as a generous giver.