Setting an annual giving goal is crucial in bridging the "Generosity Gap" - the disparity between what people aspire to give and what they actually end up giving. At Daffy, we've introduced a feature that allows you to set an annual goal for your charitable donations. This simple act can significantly increase the amount you give, with research from the Stockholm School of Economics showing a potential increase of up to 32%. This could mean an additional $1.27 trillion dollars donated to charity over the next decade. In fact, the majority of Daffy members who set a giving goal in 2022 either met or exceeded it. Setting a giving goal is the first step towards making giving a habit. Once you've set your goal, Daffy makes it easy to automate your tax-deductible contributions, much like setting aside money for retirement. You can choose to make contributions in lump sums or at a frequency that suits you - weekly, monthly, or quarterly. We understand that deciding how much to give to charity is a personal decision. That's why Daffy offers a Giving Goal Calculator to help you determine an amount that's right for you. Whether it's a fixed amount or a percentage of your income, Daffy provides data to guide your choices, showing you what the average household in your city gives to charity. At Daffy, we believe in the power of generosity and the impact it can have on the world. We're here to help you be more generous, more often. So, if you're looking to increase your charitable donations in 2023, consider setting a giving goal with Daffy.