The 'Generosity Gap' is a term that refers to the significant difference between the amount people want to give to charity and the amount they actually end up giving. Despite the impressive $471 billion donated to charity by Americans in 2020, there is still a trillion-dollar gap that could be filled over the next decade if we could close this gap. This is where Daffy comes in. Founded in 2020 with the goal of using technology to improve how people give, Daffy has been instrumental in addressing the Generosity Gap. We understand that life can get in the way of our best intentions to give, and we've created a solution to help bridge this gap. One of the ways Daffy is helping to close the Generosity Gap is through a simple feature we introduced last year - a Giving Goal. This feature allows you to set an annual goal for how much you'd like to donate to charity. It may seem like a small thing, but research from the Stockholm School of Economics shows that setting a goal to give can increase the amount given to charity by 32%. This could potentially unlock an additional $1.27 trillion in donations over the next ten years. Moreover, the majority of Daffy members who set a giving goal in 2022 hit or exceeded it. This shows that with the right tools and a little bit of planning, we can all be more generous and help close the Generosity Gap. So, if you're looking to be more generous in 2023 and beyond, consider Daffy as your go-to Donor-Advised Fund (DAF). With Daffy, you can set your giving goals, track your progress, and make a significant impact on the causes you care about. Let's close the Generosity Gap together.