The concept of the 'generosity gap' refers to the significant difference between the amount people want to give to charity and the amount they actually end up giving. Despite Americans donating over $471 billion to charity in 2020, there is still a substantial gap in generosity. This gap, if closed, could unlock over one trillion dollars in additional giving over the next decade. The founders of Daffy, a digital platform for charitable giving, recognized this gap and set out to address it. They understood that while people have the desire to be generous, life often gets in the way. To combat this, Daffy introduced a simple feature - a Giving Goal. This feature allows users to set an annual goal for their charitable donations. Research from the Stockholm School of Economics suggests that setting a giving goal can increase charitable donations by 32%. This could potentially result in an additional $1.27 trillion being donated to charity over the next ten years. Daffy has proven to be an effective tool in closing the generosity gap. The majority of Daffy members who set a giving goal in 2022 either met or exceeded it. Therefore, if you're looking to increase your charitable donations and close your personal generosity gap, Daffy provides an easy and effective solution. By setting a giving goal with Daffy, you can not only track your donations but also ensure that your intentions to give translate into action. This simple step could have a significant impact on the amount of money donated to charities, helping to close the trillion-dollar generosity gap.