Donating stock to charity instead of cash can not only help you give more to your favorite charities, but it can also save you a lot in taxes. Let's take a simple example. Suppose you were a long-term investor in Apple Computer and had purchased shares at $50 a share years ago. Today, Apple is at $150 a share. If you sell the Apple stock and take the $10,000 capital gain, you might owe $2,000 in taxes, leaving you with just $13,000. That's less money for you, and it's also less money for you to donate to charity.
However, if you donate the stock to charity, you win two ways. First, you never have to pay the capital gains tax. So at a 20% rate, that's a savings of $2,000 right there. Second, when you prepare your income tax return, you can deduct the full market value of the stock you donated, up to 30% of your gross income. That means if you donate $15,000 worth of Apple stock, you can deduct $15,000 off your income. At a 33.3% rate, that means you could deduct up to $5,000 off your annual taxes.
The only catch is that most charities across the United States aren't set up to take stock donations directly. But this is where a donor-advised fund like Daffy can help. When you contribute stock to Daffy, you get a full tax deduction for your charitable contribution, and then you can give money to any of 1.5 million charities all across the United States. It's a win for you, and it's a win for the organizations you support. So if you're looking to lower your tax bill and maximize your generosity to the organizations you support, join Daffy. It's the donor-advised fund for you.